Earlier this year Adisseo and Novozymes launched their newly developed probiotic for poultry, Alterion, on the U.S. market as well as in a number of countries in the Middle East and South East Asia. In recent months Adisseo, in partnership with Novozymes, has stepped up its focus on launching Alterion globally.
Feedinfo News Service touched base with Dr. Stefan Jakob – Innovation Project Director at Adisseo – and Camilla Marie Bünner Kruse – Senior Partner and Marketing Manager – Animal Health & Nutrition Novozymes -to find out how the market is responding to the product as its worldwide roll-out continues.